# ASAL for International School 

## Hero
![logo](https://d6yvfl55smr7u.cloudfront.net/assets/55lzflt2-1766092321470-logo-aqui-se-aprende-liderazgo-tipografia-blanca.png)
AQUÍ SE APRENDE LIDERAZGO
Leadership is a craft that can be learned, practiced, and refined. Strengthen your school's leadership with our **Leading with Firm Footing™** methodology.
Discover the Model

## Methodology
OUR FRAMEWORK
The Leading with Firm Footing™ Model
Leadership grounded in four essential dimensions—each one a solid foundation for sustainable impact.
![peopleImage](https://d6yvfl55smr7u.cloudfront.net/assets/64eycrpx-1766163227408-processed.png)
![influenceImage](https://d6yvfl55smr7u.cloudfront.net/assets/fvdhhqfy-1766162948296-546163371-10172408594185228-8162569671668539728-n.jpg)
![structuresImage](https://d6yvfl55smr7u.cloudfront.net/assets/c1akogsg-1766162948115-545582421-10172418363610228-1043013199283196324-n-1.jpg)
![senseImage](https://d6yvfl55smr7u.cloudfront.net/assets/wsjyb8wm-1766162948106-516696815-10171865288900228-4685885345741496428-n.jpg)
| Dimension | Focus | Description | Icon |
| --- | --- | --- | --- |
| People | Building trust, developing talent, and creating conditions for motivation. | Effective leaders prioritize the human element. They foster an environment of mutual care and support, ensuring that every team member feels valued and empowered to contribute their best work. | :icon-users: |
| Influence | Navigating organizational politics and mobilizing stakeholders. | Leadership involves building coalitions and aligning diverse interests toward shared goals. This dimension focuses on the political acumen required to move ideas forward and secure necessary support. | :icon-git-merge: |
| Structures | Designing systems, clarifying roles, and ensuring effectiveness. | Clear structures provide the stability teams need to perform. This includes defining roles, setting goals, and establishing processes that reduce friction and enhance operational efficiency. | :icon-layout-grid: |
| Sense | Articulating purpose, shaping culture, and inspiring through narrative. | Leaders must be chief sense-makers. They articulate the 'why' behind the work, shaping a compelling culture and inspiring others through meaningful storytelling and vision. | :icon-sparkles: |

## Services
Our Services
Complementary development paths for your school's leadership ecosystem.
TARGET AUDIENCE
Group Workshops
For Middle Leaders
Designed for middle leadership teams who carry significant responsibility but often receive limited development support. Participants explore the PIES model through case studies and role-plays.
![workshopImage](https://d6yvfl55smr7u.cloudfront.net/assets/dtxpl9bw-1766092723536-546616178-10172423121230228-3926731784220504772-n.jpg)
|  |
| --- |
| Department heads and subject coordinators |
| Grade level or division leaders |
| Curriculum and program coordinators |
| Emerging leaders preparing for expanded roles |
|  |  |  |
| --- | --- | --- |
| :icon-clipboard-list: | Diagnostic | Leadership Orientation Assessment |
| :icon-users: | Interactive | 5-hour hands-on session |
| :icon-target: | Action Plan | Personal development planning |
| :icon-calendar-check: | Follow-up | 3 sessions over 90 days |
Personalized Coaching
For Leaders in Transition
Supports leaders navigating upward transitions—taking on larger teams, broader scope, or higher stakes. A structured program consisting of 12 one-on-one sessions over approximately six months.
![coachingImage](https://d6yvfl55smr7u.cloudfront.net/assets/fyw9nd6b-1766093378112-processed.png)
|  |
| --- |
| Teachers stepping into coordination roles |
| Coordinators moving into assistant principal/director roles |
| Division heads expanding their scope |
| Leaders with recently grown responsibilities |
|  |  |  |
| --- | --- | --- |
| :icon-search: | Diagnostic Phase | 360-degree feedback & assessment |
| :icon-play: | Application Phase | Real-time problem solving |
| :icon-flag: | Consolidation | Sustainability planning |
| :icon-video: | Format | 12 virtual sessions (60-90 mins) |

## Credentials & Partners
TRUSTED BY
Organizations We've Worked With
Collaborating with leading educational institutions and organizations across Latin America and beyond.
|  |  |
| --- | --- |
| Berkeley Academy | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/pa14p2mg-1766096173580-berkeley-academy-new-logo-2017-1-1.png) |
| Colegio Patagonia | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/qhsiaf27-1766096173585-images-11.png) |
| ULMO | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/icc63bmu-1766096173637-images-12.png) |
| Elige Educar | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/lau08kwg-1766096173586-logo-eligeeducar.png) |
| USUMA | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/b19jh9hn-1766096173951-logotipo-usumacolor.webp) |
| Impulso Docente | ![logo](https://d6yvfl55smr7u.cloudfront.net/assets/5rdc32lz-1766096173626-images-10.png) |

## About
THE FACILITATOR
Gustavo Rojas Ayala
Founder & Director, Aquí Se Aprende Liderazgo
Building the leadership that 21st schools need.
Gustavo Rojas Ayala is the founder and director of Aquí Se Aprende Liderazgo, an international company helping businesses, civil society organizations, and educational institutions develop strong leadership management systems. <br><br>With a Master of Education from Harvard University and over a decade of leadership experience across Latin America, he brings both rigorous academic training and hands-on expertise to his work as an executive coach and facilitator.
|  |  |
| --- | --- |
| ![image](https://d6yvfl55smr7u.cloudfront.net/assets/egf6khxk-1766092765255-processed.png) | Gustavo Rojas Ayala |
| ![image](https://d6yvfl55smr7u.cloudfront.net/assets/83oc4g32-1766095836163-glidvppxuailox4-1.jpeg) | With Jonathan Mendonca and Linda Nathan at Harvard |
| ![image](https://d6yvfl55smr7u.cloudfront.net/assets/blcd6blc-1766095836200-whatsapp-image-2025-06-27-at-13-12-37-4.jpeg) | Graduation at Harvard Graduate School of Education |
| ![image](https://d6yvfl55smr7u.cloudfront.net/assets/jri1nta5-1766095836159-whatsapp-image-2025-06-27-at-13-12-36-1-1.jpeg) | Presenting on Equality and Educational Outcomes |
| ![image](https://d6yvfl55smr7u.cloudfront.net/assets/buj8wm92-1766095836153-whatsapp-image-2025-06-27-at-13-12-36-2-1.jpeg) | Harvard Alumni Event |
|  |  |  |  |
| --- | --- | --- | --- |
| Master of Education | Harvard University | 2020-2021 | :icon-graduation-cap: |
| Diploma in Education | Pontificia Universidad Católica de Chile | 2011-2012 | :icon-book-open: |
| Bachelor's in Social Communication & Journalism | Pontificia Universidad Católica de Valparaíso | 2003-2008 | :icon-newspaper: |
|  |  |  |  |
| --- | --- | --- | --- |
| Co-Director, Harvard Alumni for Education Latam | Harvard University | Current | :icon-globe: |
| Director of Research | Mexicanos Primero | 2024-2025 | :icon-search: |
| Director General | Mexicanos Primero Sinaloa | 2020-2023 | :icon-briefcase: |
| Regional Director | Enseña Chile (Patagonia) | 2017-2019 | :icon-map-pin: |
| State Director | Enseña por México (La Paz, BCS) | 2016-2017 | :icon-flag: |
|  |  |  |
| --- | --- | --- |
| Published Author & Researcher | See my latest. book, co-edited with Jonthan Mendonca and Linda Nathan. Book available here: <a href="https://link.springer.com/book/10.1007/978-3-031-46297-9">https://link.springer.com/book/10.1007/978-3-031-46297-9</a> | :icon-book: |
| Círculo de Líderes Newsletter | Specialized leadership content for Spanish-speaking audiences. Available here: <a href="https://lidered.substack.com/">https://lidered.substack.com/</a> | :icon-mail: |
|  |  |  |
| --- | --- | --- |
| Leadership Council Member | Teach for All Alumni Network (Latin America) | :icon-users: |
| Board Member | Radix Educación (Mexico) | :icon-building: |
| Board Member | Center for Artistry and Scholarship (Massachusetts, USA) | :icon-building-2: |
|  |  |  |
| --- | --- | --- |
| Alumni Award, Organizations Category | Pontificia Universidad Católica de Valparaíso (2020) | :icon-award: |
| President's Scholarship for Academic Excellence | Government of Chile (2003) | :icon-trophy: |
Education
Key Leadership Roles
Publications & Content
Governance & Advisory
Awards & Recognition

## Testimonials
CLIENT TESTIMONIALS
What Leaders Are Saying
Hear from educational leaders who have experienced the Leading with Firm Footing™ methodology.
|  |  |  |  |  |
| --- | --- | --- | --- | --- |
| <p>“The leadership training and professional development that Gus provided our school administrators  before the school year began proved to be critical to the success we realized. Our leadership team had clarity with communication and organization while working through challenging and difficult yet common situations that arise in international American school environments. We look forward to having Gus provide us with great insight and guidance every summer.”</p><p></p> | Peter J. Swing | President and Founder | Berkeley Academy for Multicultural Studies | ![photo](https://d6yvfl55smr7u.cloudfront.net/assets/dfm4m6nh-1766096628026-1718337533542.jpeg) |

## Pricing
Investment
Transparent pricing for high-impact development.
Middle Leadership Workshops
$4,500 USD
payable in two installments
|  |
| --- |
| Max 15 participants per cohort |
| Diagnostic tools included |
| 5 hours of workshop facilitation |
| 3 follow-up sessions |
| Materials included |
Leadership Coaching
$4,200 USD
payable in 6 monthly installments of $700
|  |
| --- |
| 12 one-on-one sessions |
| Leadership Orientation Diagnostic |
| 360-degree feedback process |
| Progress tracking & reports |
| Delivered virtually |
Combined Packages
From $8,200 USD
Save up to $1,400
Cohesive approach where group learning reinforces individual coaching.
|  |  |
| --- | --- |
| Workshop + 1 Coaching | $8,200 |
| Workshop + 2 Coachings | $12,000 |
| Workshop + 3 Coachings | $15,700 |
gus@aquiseaprendeliderazgo.com

## Contact
Next Steps
|  |  |
| --- | --- |
| Discovery Conversation | 30-min call to discuss context |
| Customized Proposal | Refining timing & selection |
| Launch | Diagnostics begin 2-3 weeks prior |
Ready to strengthen your school's leadership?
https://calendly.com/gustavo-rojasayala/citas-con-gustavo-30
Schedule Discovery Call
info@aquiseaprendeliderazgo.com
+52 561 262 5298
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